In a move that further strengthens its presence across global entertainment and luxury lifestyle markets, Jacob & Co. has officially welcomed actress, dancer, and international performer Nora Fatehi as a brand ambassador. Known for her global appeal and distinctive fashion sense, Fatehi represents a new generation of influential personalities bridging luxury, culture, and entertainment on a worldwide stage.
For her introduction to the brand, Nora Fatehi was seen wearing the Jacob & Co. Brilliant Skeleton Northern Lights, a remarkable high-jewelry timepiece valued at approximately ₹78 lakh. The watch combines traditional Swiss watchmaking with contemporary jewelry craftsmanship, reflecting Jacob & Co.’s reputation for creating timepieces that are both mechanical masterpieces and wearable works of art.
A Watch Inspired by Nature’s Most Spectacular Phenomenon
The Brilliant Skeleton Northern Lights collection draws inspiration from the vibrant colors of the aurora borealis. Available in blue, green, and red mineral crystal dials, each version reveals the intricate skeletonized movement beneath a transparent crystal display. Nora Fatehi was photographed wearing the striking green-dial variant, whose vivid emerald tone complements the watch’s diamond-set architecture.
The 44mm stainless steel case is lavishly adorned with 251 round white diamonds totaling approximately 10.25 carats, while the bezel features additional diamonds that bring the total diamond weight to an impressive 11.26 carats. Even the crown is diamond-set, underscoring Jacob & Co.’s commitment to uncompromising luxury.
Mechanical Art Beneath the Diamonds
Powering the Brilliant Skeleton Northern Lights is the exclusive Jacob & Co. JCAM01 hand-wound skeleton caliber. The movement measures just 5.8mm in height and offers a 46-hour power reserve. Its open-worked architecture allows wearers to admire the intricate gears, bridges, and finishing techniques from both the front and the sapphire caseback.
The movement features angled bridges, sandblasted finishing, rhodium-plated gears, and carefully crafted steel components, highlighting the level of craftsmanship involved in every piece. A green alligator-pattern strap completes the watch’s distinctive appearance, creating a seamless blend between haute horlogerie and high jewelry.
Limited to Just 101 Pieces
Exclusivity remains a key element of the collection. The Brilliant Skeleton Northern Lights is limited to only 101 pieces worldwide, making it a highly desirable acquisition for collectors who appreciate both rarity and artistic watchmaking.
Nora Fatehi’s appointment reflects Jacob & Co.’s continued strategy of partnering with influential global figures who embody ambition, creativity, and individuality. With a rapidly growing international fanbase spanning Asia, the Middle East, Europe, and North America, Fatehi brings a unique global reach that aligns closely with the brand’s expanding audience.
The partnership also highlights the increasing intersection between luxury watchmaking and entertainment culture, where timepieces are no longer simply accessories but symbols of personal expression and status.
As Jacob & Co. continues to push the boundaries of watchmaking innovation and jewelry design, the addition of Nora Fatehi to its ambassador family marks another significant chapter for the Geneva-based luxury house—one defined by glamour, exclusivity, and extraordinary craftsmanship.
